Chaya is the brainchild of Mr. Albert Berentsen who was formerly the President of Kahlua, S.A. and the ex-owner of Kamora coffee liqueur. Obviously Mr. Berentsen is no stranger to the Mexico Spirits industry but this is his first venture into the tequila business. Interco Brands offered the following statement:
"In creating CHAYA TEQUILA, Mr. Berentsen’s primary focus was on two key objectives, namely, first and foremost, in securing the finest and best tasting 100% Blue Agave tequila he could find, and second, to create the most extraordinary and elegant bottle he could conceive".
I like them both, the bottle design and the tequila. This Añejo is quite light in color with subtle floral notes to the nose and palate. It shows good body that attests to it's quality, is lightly sweet and extremely smooth. Some muy añejo drinkers may not prefer this tequila because it's not woody at all. This añejo is lighter in wood than many reposados and I love my tequila this way. Interco Brands tells me that a Chaya Reposado is forthcoming and I'll look forward to trying it because this añejo and Chaya Silver are both solid contenders in their respective categories.
Interco Brands stated that CHAYA TEQUILA is now available (Summer 2005) in California and will soon be launched in Colorado, Nevada, Texas, Florida, New York and Illinois with other key States to follow early 2006 in three types and two sizes, ANEJO, REPOSADO, and SILVER in the 750ml and 50ml sizes.