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The Farias name has a long and proud tradition in Mexico. Don Heraclio Farias was an inventor responsible for the design of an industrial machine that automated the production of cigars. The first of it's kind in the world this machine is said to be a "precursor of the mechanized tobacco industry". Farias was awarded a prize at the 1889 World's Fair in Paris for his invention. I have not found too many details about this tequila or how long it has been in production but it seems the heirs of Farias began to pursue the production of fine tequila initially to celebrate the hundredth anniversary (1889-1989) of the Farias trademark. What I find incredibly cool about their tequila is the bottles which Farias claims to be the only bottles in the world which "guarantees the quality and preservation of the tequila in its unique horizontal position". With many premium tequilas being bottled in artisan, hand blown or hand blown-look bottles and sealed with cork it is not uncommon to find some that have leaked during shipment or worse have evidence of evaporation after time on the shelf. If air is getting to the tequila obviously over time the character will change. With these barrel shaped bottles placed on their wooden base there is no doubt the tequila is being preserved as well as possible. The Farias tequila website looks to have been created primarily for the new millennium and showcased a couple of products introduced for the year 2000, a Special Reserve Reposado and a Grand Reserve Añejo. The latter evidently didn't make Y2K and was slated to be ready in 2001. I don't expect too many of us will ever see these particular tequilas because they were apparently for "Farias Club International" members only. I was never sure how one became a member of this club but my impression is that it was rather elite as these products were designed to be put in a limited edition 100% Natural Quartz bottle with a price tag of 20K US. The website, which was offline for a while now seems to be back up but does not appear to be updated. As long as the site is online, www.farias2000.com it's worth checking out to find out more about the Farias history and get a look at the beautiful quartz decanters.
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