In 2001 this brand was created in honor of current Mexican President, Vincente Fox. Produced at the highlands factory of Tequilera de Arandas there are a number of interesting details about this tequila, or at least it's presentation. WebZine, Tequila Aficonado posted an article about the spirit a few years ago stating that there may have been some dispute as to whether the "Mi México - Fox" name was ever registered (at least at the time the article was written) creating problems with National distribution. There is also an incorrect or misleading statement in the article claiming that "Liquor industry officials" implied "the product cannot be certified as tequila because it is not made from 100 percent blue agave". We know this is inaccurate because 51% blue agave is the minimum requirement for legally labeled tequila. There could be other factors with the agave or separate violations to prevent the spirit from being certified as tequila but I won't speculate on this. After all if this statement is false who knows if there is any merit to the claim in the first place. The old phrase, "don't believe everything you read" has never rang more true than with issues and rumors related to the tequila industry. Legally labeled or not this bottle from the collection of Tony Dutton is designated as "Tequila Reposado". No where on this bottle is the phrase "100% agave" so there's no violation in that regard.
Now another controversial point has to be about the bottle itself. There's no doubt this is the same bottle designed and used for El Charro Añejo. The frosted glass has the knocked out, un-frosted shape in the front designed to show the El Charro logo and graphics printed on the back. The other obvious mark of the El Charro bottle is the incorporated relief scarf or serape draped around the shoulder of the vessel. It's hard to imagine Tequila El Charro being happy with this use of their bottles but I can guess at how Mi México acquired them. Though the factory NOM's are different for Mi México and El Charro they're both located in Arandas and could be the same facility. El Charro was/is produced at NOM 1235, "Tequilera Rustica de Arandas" and Mi México Fox at NOM 1460, "Tequilera de Arandas". If the factory named was changed or modified at all the NOM would also change. Could be the factory had extra El Charro bottles on hand and thought no one would notice (I did). Whatever the case, the brand never took off and saw a very limited domestic distribution.
All these factors do make this bottle a collectors dream and Tony Dutton was smart to pick it up (La Paz, México, 2003) and hang on to it. Thanks to Mr. Dutton for contributing the picture and information about this very interesting product. Tony also related that the back label mentions this tequila was produced for "Xavier Fox Padilla" which may be the nephew of President Fox referred to in the TequilaAficionado story.
The URL for the TequilaAficionado story is:
http://www.TequilaAficionado.com/article.php?sid=247