This is a highly sought after bottle for collectors due to the fact that almost as soon as it hit the market in Mexico it was pulled from the shelves. A while back I was given a copy of an article from a Mexican newspaper about Cabrón from Tim Carter. It briefly covered the details surrounding the extremely quick rise and fall of this controversial brand. Evidently Tecabroniza, the producer of this tequila began to distribute the product without permission or a registered trade name. In it's very short lived time in the market it developed a large following and was very popular with many consumers. The tequila was 100% agave reposado and bottled in hand blown artisan vessels that retailed for 220 pesos (about $25 US).

Lou Barton passed along the following information and insight about the name.

"Operations of Tecabroniza were shut down and all bottles destroyed the first week the tequila was made. Cabron has a double meaning in Spanish (male goat and a slang meaning that can be offensive). This is not a word used to advertise anything in Mexico because of the slang usage. The Mexican government did not want to have any negative inferences on their national pride of tequila. The company's idea was that since most male friends (amigos) always kiddingly address each other as "cabron" that this would be a great advertising gimmick and would be very popular in Mexico. They were actually correct, since I have experienced this with family and friends. A couple of cases of Cabrón were exported to the US before the destruction. I was lucky to find one.