Not being fluent in Spanish I was pretty confident that 'El Charro' was Spanish for 'The Scarf'. I don't know, maybe it's because there is a drawing of one on the label, or the one embossed on the bottle or maybe it's the cool cloth one hanging around the bottle's neck. Actually I now know that El Charro translates to 'The Horseman' which also seems obvious considering the horseman logo. At any rate this is a good tequila reposado and when found it's normally inexpensive for a 100% agave product. It's pretty unassuming to the nose and just slightly strong in alcohol to the mouth but it has good agave flavor and finishes warm and smooth. It may even be a better bargain than what I found it for in "Old Town" San Diego where there is a great selection but because "Old Town" is a popular tourist attraction everything seems to be a little more pricey.